I help businesses realise the long term strategic value inherent in their data assets through the use of cool and emergent technologies like digital identity, semantics, privacy enhancing tech, (social) graph leverage, community, mobile and marketing technologies.

My passion as a Strategist lies in looking at the human side of business; looking at the what, why and when of how technologies affect us all, influence human interplay and changes in the marketplace within which we conduct business.

My role is helping organisations create an environment in which the business, its drivers, information and assets can be socialised, dissected, examined, discussed, and even ignored. It’s about wrangling everything that impacts business and creating a space in which a plan for innovation and change to meet the needs of the changing marketplace can thrive.

My skill is in facilitating the breaking down of what is often thought of as a big, untidy, fully integrated thing into its actual discrete distributed components, identifying and defining the glue that makes things work – and where needed mixing up a new pot of glue, it’s about creating value from achievable and agile strategy.

My approach is quite simply about placing the needs, wants and rights of consumers to safeguard their personal information at the very core of business.  By empowering the consumer in regaining and retaining control over what is after-all theirs this approach clearly demonstrates the huge potential benefits, savings, advantages and opportunities just waiting to be seized upon.

Areas of Interest:

• Social & network graphs
• Privacy & the use of personal information / UGC
• How to build trust and leverage relationships
• Use of micro-formats, semantics and meta-data
• Schema-less / key value data stores
• The value of online communities and social networking to business
• Vendor vs Customer Relationship Management
• Collaborative toolsets
• Employing Creative & Privacy Commons
• Viral and digital marketing campaign strategy
• Disruptive technology (business models)

…and I guess all things Internet & Mobile

Sound Useful?

If your business already does or is looking at building products or services that use consumer data and you would like help or advice in defining direction do please  feel free to contact me via any of the usual channels at top of this page or just Google me – honest it works.