So Long (3UK) and Thanks for all the Frustration – Part 2

Unilaterally moving the contract goalposts is not on when the Customer loses out, and especially not on when that same power is not offered up to the Customer – have you ever tried to break a mobile contract early, they normally demand your firstborn as an “Early Termination Fee” irrespective of the reasoning?

I Took the Out.

Well documented on the various mobile forums were tales of horrendously long calls, multiple hoops to jump and pathetic retention attempts by 3.  But being one for a challenge and having seen the text message from 3 that made it quite clear one was at right to terminate should one wish I leapt in.

And all the forum messages were right.

3UK: “As a goodwill gesture 3 would like to offer you £20 for the inconvenience”

Me: “No thanks. I want to cancel the contract as allowed for in clause 10(?) of the agreement”

3UK: “Have you used the 3 Like Home Service?  The new pricing is in line with the EU recommendations.”

Me: “Just NO.  I want to terminate my previously acceptable chaining to 3 for another 10 months (or so) as I no longer trust 3 won’t move those goal posts again.”

It took a number of conversations over a good 50 minutes BUT eventually I was given the terminations group and offered up a PAC for porting my number over to another network.  They even unlocked my phone for a fee, which I had to haggle down from £90 odd on the grounds that the move was initiated by 3’s actions.

And so I went my merry way.

Time for a New Service

Now I’d  like to be clear here – I like 3 as a brand; they are fresh, truly innovative (not just the usual mobile operators trick of pseudo-innovation by releasing a new pricing plan), have some great plans, lead the market with their mobile data offerings.  Hell they even offer up a few decent phones (where’s that Android handset?).

I like 3 to the point that in the following couple of weeks I even took notice of several of their newly announced shorter 30-day commitment plans.  Hell they offered EVERYTHING I had/used prior on contract for about half the price.

I visited a 3 Store and asked “Can I transfer my out of contract 3 mobile number to another 3 account, say a Pay As You Go or another contract?” which was of course met with an affirmative response – after all why wouldn’t 3 want to let me retain myself as a Customer

So last week, a good 8 odd days before the PAC expired I rang 3’s direct sales team on their 0800 number, explained what I was trying to do and ordered up a 30 day SIM.

“Just ring Customer Services once the SIM arrives and they’ll sort the number transfer”

Number Porting Pitfall 1

The SIM arrived on 29th June (the day before that PAC ran expired) so dutifully I rang through to 3 Customer Services only to be told, in no uncertain terms, that there was no way in the system my existing 3 number could be ported to this new 30 day SIM, however moving the number to a PAYG was easily done.

When I queried why I had even been sold the thing by 3 the silence was deafening.

A quick transfer to another department saw a mercifully short cancellation of said SIM and another call to Customer Service.

Number Porting Pitfall 2

The second Customer Service call was met with a similar response, it appeared that 3 was completely unable to transfer my number to ANY other product.

When I re-queried this the response was once again a true shocker;

3UK: “What I’d suggest Mr er….. Craggs is that you could use your PAC number as it has another day to go before expiring to transfer your number to another network, and then in 30 days transfer back to the 3 account you want.”

Me: “Seriously?  You are suggesting that I actually leave the 3 network to come back in a month?”

Now I love the self-belief that what ever experience I have with A.N.Other network for those 30 days will be so bad that I’ll forget all this crap and come back to 3, cap in hand begging for a deal.  But it’s hardly a sustainable retention plan is it?

Number Porting Pitfall 3

So with all haste I head over to O2’s website, check out some of their comparative plans, find myself not at all disgusted by the offerings and give them a quick call to check on that whole PAC thing.

Turns out that the 30 days expiry for a PAC isn’t 30 days to use the PAC, rather the whole process HAS to be completed within that timeframe.  Sure would have been nice to have known this previously.

Best go back to 3 and ask for another.

Number Porting Pitfall 4

Yup you read that right, a process put in place to try to make the whole porting of numbers between operators more Consumer friendly has failed me a fourth time.  It’s not entirely far to blame the porting system I know, it is at least if not more so 3’s failing but my patience is beginning to wane by now.

So back on the phone to the inevitably droll and awkward Customer Service for another session.

This time something a little different, which whilst a change was not a welcome one.

3UK: “I see you have another 9 months to go on your account.”

Me: “Really, someone hasn’t updated your system, I cancelled the contract 30 days ago and got a PAC”

3UK: “But you haven’t used that PAC and it has expired.”

Me: “No it hasn’t it expires today, but more to the point I’d like another PAC so that I can actually complete the number porting to another network as suggested by you yesterday.”

3UK: “Sure, but as the ability to cancel your contract based on the removal of the 3 Like Home service ended yesterday and you have another 9 months to go we’ll have to charge you an ETF and….”

Me: “Errr NO!  I’ve tried for over a week now to remain a 3 Customer via two attempts to port that number to a new account so the ONLY reason I need a new PAC is because 3 has effectively stalled me.”

3UK: “I understand but I’m sorry there is nothing we can do.”

Me: “Please escalate this to someone who can help or transfer me to the Glasgow team so they can help.”

3UK: “I’m sorry we have no number for Glasgow and no one here can further help.”

Me: “I know you do have a number for Glasgow and this really isn’t good enough.  3 have created the problem, 3 have mis-sold, mis-led and mis-informed me and now I want 3 to fix it.  Please give me another PAC.”

3UK: “I will go and talk to my manager who probably won’t be able to help [what’s the point of them then? bc]”…. after a couple of minutes.. “thank you for holding Mr er… Craggs, as a one off gesture we will waive the ETF and issue a new PAC.”

Rather obviously at this point I assume a win.  Now I know as a professional that one is never supposed to assume anythng but really this does look a lot like I am getting just what I have asked for, no?

No.

3UK: “Can you please just tell me again why you want to cancel your account?”

BC: “I can, but I have already cancelled it, 30 days ago but for clarity’s sake…” and I recount the whole saga AGAIN.

3UK: “Now there are just a couple of things I need to make you aware of with regards the PAC.”

Me: “Okay, no one told me anything about it last time but carry on.”

3UK: “You must use it within 30 days and we will send you out a final bill for the next 30 days.”

Me: “WHAT?!>?”!?  Er… you want to charge me a whole months fees for a service I neither want or can use once the transfer takes place, a service which I had cancelled, a service which I have tried to replace and have been held up by 3’s failings.  No.  I’m willing to pay pro rata for the month whilst the PAC takes effect for the transfer but nothing more.”

3UK: “I’m sorry but we can’t do that you will be charged for the whole 30 days.”

Me: “Right then, let’s have that PAC, I’ll cancel the direct debit and I’ll take the billing issue up with someone who CAN help.”

And that my patient and attentive friends is where we are at so far.  I have activated the porting process and by Friday should be a fully signed up O2 Customer.  Not because I wanted to change network, not because 3’s reception problems annoyed me and not because 3 didn’t offer exceptional value for money.

I’ve moved on because that value for money was delivered by cutting corners on the single most important function of any business; it’s customer service.

I’ve moved on because Customer Services, a single lone department, had destroyed my trust in the brand.

In this day and age businesses live and die by their after-sales service.

But What About That Final Bill?

Well right now it is unresolved but I am in a privilidged position.  I have contacts, I have friends – and a great many of them are working within the mobile industry.  I can (and have) made direct contact with 3 executives over this issue.

They will converse on my troubles and probably provide the that resolution.

Hopefully they will learn and change, saving all those other poor sods, without my priviledge, the trauma and pain of navigating the disaster that is 3 UK’s Customer Service.

(Oh) Dear 3UK – Part 1

For those of you game enough to have read any of my previous posts you’ll be aware that I do like a good rant, and none more so than about the generally contemptible excuse for Customer Service that so many UK based companies inflict upon their paying Customers.

Well not wanting to disappoint my mate Carl Martin, who even publicly recognises my need to vent, this is a tale of a true love/hate relationship, filled with joy, success and deep deep despair at just how lamentable my UK experience with the mobile network operator 3 has progressed.  And it’s a long one so to spare the impatient / ADHD / bored / uncaring I will split it into most probably 2 parts….

In the Beginning

Those of you who know me, or how have hung around here for a while also know that when my family moved back to the UK in Sep 08 we crowd sourced a mobile network service and ended up with 3 – they offered great deals, decent phones and were full of promise.

BUT no sooner was I signed up to an 18 month contract it all went downhill fast.

Issues of Goodwill

Only 3 weeks after signing up, 3 decided to drop the cost of the plan I was on by £5 a month but when asked refused to apply this reduction to my contract as it was already in play.  When I pointed out this seemed a little unfair the response I received was shocking;

“Whilst we cannot apply this new pricing to an existing plan please be assured that when it comes to your renewal date in 17 or so months we will offer you a far better deal than we ever would a new Customer.”

Now I know churn is a massive pain for MNOs and that they have whole departments dedicated to retention but honest, simple and transparent treatment of ALL Customers would surely make for a better model long term.

Note: in a similar situation with T-Mobile and the G1 price plans had seen those Customers having their plans reduced.

A Deliberate Mistruth

There was an issue with a referral payment from 3 not being paid; simply they pay an existing 3 subscriber a referral fee for new signups.  After a couple of months I queried the payment only to be told by the 3 referral team (in Maidenhead I believe) that “No such referral application was made” even though I clearly made a note of it when joining up.  Peeved I dropped the subject only to discover two separate referrals were also made, one via Quidco and another via a friend’s website, which had been refused on the grounds of an existing referral already being processed.

In other words I had been lied to by 3 about the issue, I can’t really see another way of putting it.

Needless to say a subsequent phone call quoting these pieces of evidence saw the referral rapidly paid.

99.5% Population Coverage?

And of course the usual coverage stick had to waved at 3 after a few weeks of missed and dropped calls, along with super-flaky 3G service (and 3 don’t provide GPRS fall back coverage any more).  Thankfully the lovely Whatleydude came to my immediate rescue with the Spinvox service meaning that at least I got those messages via email.

Now whilst EVERYONE has problems with coverage, and yes every MNO spends inordinate amounts throwing new cells up I’m not convinced anyone has had the response from their operator that I received when questioning 3, and I paraphrase;

3UK: “from where did you purchase your account?”

Me: “It’s on my account details but I bought it online whilst talking to a customer services rep via online chat who pointed me to your website which clearly shows full HSDPA coverage for our address, in fact it’s the same map they had in the 3 shop at Bluewater when I visited.”

3UK: “Ah”

Me: “Ah?”

3UK: “Well if you had bought the account whilst talking to our telephone sales team they would not have sold you an account, or at least have advised you that because you are in a marginal at best reception area.”

Me: “What?  But your map says…”

3UK: “Sure I understand but we have more accurate maps here and we wouldn’t have sold you the account.”

Me: “So 3 sold me an account that they should have known at the time I can’t use?”

3UK: “Well, err..”

Could I break the contract, no.  Was I mis-sold, maybe, probably.

Note: when I raised the question of those coverage maps with senior 3 UK managers at a meetup in Holborn they openly admit that there are a number in circulation (including at the time their website) which perhaps were not the best.

Data, Data Everywhere Nowhere & Filtering

An off shoot of the coverage reared it’s head during Q1 of 2009 when mysteriously 3G signals disappeared in the most curious of places.  Gerrymoth reported outages in the North, Freshplastic to the West of London and for me a train journey through S.E London saw vast areas without so much as a sniff at data.

Furthermore certain data utilising applications just didn’t work over 3’s network, from Nokia’s FriendView to Nimbuzz.  And despite much complaining 3 vehemently denied at first knowledge of the problem then responsibility or any suggestion that they might be filtering out services, preferring the old “it’s their fault” response.

No one has every actually admitted where in their network the fault laid BUT fix it they did – eventually.

As for the 3G data coverage, that kind of resolved itself for some but for Gerrymoth it was too much and he publicly ditched 3’s services.  Freshplastic I feel is probably not far behind.

Detrimental Changes to Contract Terms

And then, sometime in May, 3 went the extra mile to annoy me and every other travelling Customer by mucking around with their “3 Like Home” service and removing it from play just when i) the EU brought in legislation to regulate calls and text messaging costs across the region and ii) Vodafone launched their roaming charge removal for the summer.

A truly incredible piece of poor timing if you ask me.

They had changed the service offering in such a way to have a detrimental affect on it’s value to me and under the terms of the contract that meant I was allowed to terminate the contract without any penalty.

After all the crap I’d been through, 3 had opened the door and offered up was an out, an escape, a get our jail free from a contract not half way through.

And so this story of woe now begins, yup begins because what happened next really cemented just why 3UK achieved the lowest consumer rating in 2009 for a mobile network operator’s Customer Service.

Next time: So long (3UK) and thanks for all the fish, frustration.

Is Nokia Setting Itself Up for Failure with OVI Store?

 

Today (Monday 30th March) has been an interesting one with the release of Gravity by Jan Ole Suhr, sparking a lot of conversation on Twitter about pricing, distribution channels and adoption.

What has interested me about the conversations today was the thinking that as the S60 platform is so widespread that scale should allow the cost of apps to be less and that it was really only the lack of an Apple appstore type model for the S60 platform that prevented such adoption and therefore lower pricing.

Of course Nokia have had a directory of apps available on many of the S60 phones and are ramping up OVI to provide a full scale application store more akin to Apple’s offering but I think there may be something nasty lurking.  Something that may just derail Nokia’s efforts to build a centralised store from within.

The Groundworks

For many years Nokia users have grown accustomed to finding applications from developers on the web or via a number of well known stores such as Handango.  Those users were used to buying through a range of ecommerce providers, downloading and installing them themselves.  Those users were also, importantly, used taking responsibility for two key things;

1. ensuring that they only ran as many apps as their phone was capable of supporting at any one time or accepting the crashing from memory issues, and
2. not running applications concurrently that conflicted with resource requirements. 

In other words Nokia Smartphone users were anything but Normobs.  Nokia offered up devices that were designed to be pushed, to be played  with to be tweaked.  The Nokians responded by taking full advantage of this and the Normobs, well they used the phone pretty well out of the box as it did a lot very well indeed.

Another Paradigm Arises

Along came Apple with the iPhone which challenged and changed so many things in the mobile industry, not least of which was the attitude of Normobs to augment and extend their phone with a range of easily discoverable and affordable applications.

The app store was/is superbly simple to use. You find, you click, you play.  And because Apple had taken the decision early on not to allow such potential pitfalls as background tasks to occur, users could be fairly well assured that nothing they installed was likely to interfere with the core functionality of the phone itself.

Setting Up for a Fall

The landscape of users now pretty well falls into those who just use the device as intended (Normobs), those who will install and use apps in a managed environment (iPhoners) and those users who take on a whole pile of effort and responsibility to play with their devices (Nokians).  One could argue that G1 users are most alike to the Nokians in this model.

What Nokia’s OVI application store will do for users is afford Normobs the ability to discover, purchase and install applications in a more iPhoner way.

There is a problem I foresee.  S60 applications are far more complicated in nature that iPhone apps.  It’s C++ to HTML.  S60 apps are allowed and encouraged to utilise phone resources whilst in the background whereas iPhone apps are still awaiting the long promised polling from Apple.

I’m not arguing over which approach is the right one here.

But when OVI allows for applications to be easily installed onto S60 devices where those applications can compete for resource the stability of the device and in turn the user experience are in for a bashing.

How so?

Well if you install AppA & AppB on the iPhone, use and switch between them each closes down neatly leaving the path clear for the other.  The theory is the user never has to worry about the phone  not working as a phone or applications stalling core functionality.  The experience is always simple, easy and clean.

Switching between those same to apps on S60 no such rules are enforced and should there be a conflict, a memory leak or crash the user sees a fail. 

The issue for Nokia will be, I suspect, that users will blame OVI for the issue in much the same way Apple copped flak for such clashes.

Can the Fall be averted?

With so many people embedded into the iPod/iPhone mentallity of click and play sadly I suspect Nokia has left it far too late in the day to avert a PR disaster without spending truly huge sums of money on re-educating the public that apps bought through OVI just can’t be guaranteed to not create havoc in the same way that Apple can. 

Sure they could undertake an application testing/verification process but that would stiffle development and actually make things more expensive.

I have high hopes for OVI but after recent OVI experiences they are tempered with only moderate expectations.

The MIR Fallout

Okay so a week or so on and everyone seems to have gathered that Ewan has “sold” the entire content of Mobile Industry Review to some anonymous third party and that from the end of March 2009 they are taking the content into the subscription only space.  You did see this news right?

Now that the dust has settled and my mind is free enough of normal and important things to offer up some attention to this I think I can see what’s been bugging me about this whole affair.

It’s not the move to subscriptions or the absurd £12k a year Ewan wants for it, after all isn’t every site looking to find a revenue stream aside from advertising.

It’s not that taking all the content out of the public eye is bucking the opening up trend.

It’s not even the curious decision to isolate the community of industry geeks (and just plain old interested geeks) who have through their collective efforts voiced opinions, written articles and posts, fed news and offered up comments in order to bolster the content of MIR.

What is bugging me (or at least has been until today) is who on earth would have bought the rights?  What content was it they were actually interested in and at what price?

So I got to thinking who might be an interested party for either a takeover or exclusive syndication of the content.  To be honest I could well imagine many industry news sites wanting the video content but that’s about it.  Most of the useful mobile industry sites have their own hacks and are all on the receiving end of the same press releases.  In other words the only major value I can see in the MIR content is that of the video which is after all the most costly thing to produce.

Given the “deal” was therefore most likely done for the video content (sorry James, Jonathan et al for not overly valuing your written efforts) to whom was this of most value, and again at what price?

But news from Whatleydude on his blog intimates that he is moving on and this changes the questioning substantially for me.

I was kind of under the impression that like so many others James, Ben & Dan had given their time and efforts freely (or at least without being paid) to help create the MIR shows.  If James is moving on does this mean the others will follow?  Is this the end of the MIR show?

Ewan talks about the new subscription model in “we” and “our” terms but will there even be a team to back him up?  Also on the subject of the team – where do they stand on this move? It’s been ominously quiet.  Did they get a pay day, should they have stood to gain financially from the changes, they were of course the creatives behind the content?

Maybe we’ll get a final public swansong from James tomorrow or Jonathan on Thursday thanking the community for the attention and announcing their move to the Caymans on the proceeds.

Personally I can understand a move to a subscription model in part but seriously doubt that in its current form and without the support and goodwill of the community (who if they are like me feel a little deflated) I can’t see the “phenomenal reach” that is promised to would be subscribers.

There are a number of other questions running around my head mostly to do with the viability of the subscription strategy and Ewan’s ability to deliver but that can wait for another post methinks.

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An Unspoken Code of Trust Amongst Mobile Workers

Who says there is no goodwill, no decent human beings in the world, that trust is dead?

As I sit here in the ICA Bar I could have highlighted a good dozen or so occasions today where people have demonstrated plenty of decency towards others.

Right now I am sat at the table next to – well who knows.  I don’t.  He’s just a guy sat down sharing a power socket getting on with work/play again who knows, who cares.

The point is he just got up and went outside to receive a phone call leaving his laptop unattended and unlocked.

Earlier on I left mine sitting on the table at #tuttle with little regard for it’s safety (mind you the disk is double encrypted so good luck to would be thieves).

There seems to be an unspoken code of “we’re sharing a space, we’re doing similar activities so look out for me and I’ll look out for you” going on here.

Something I was quite used to in New Zealand but never really expected to find in London.

In fact thinking on it the number of times people on the train just get up to put stuff in bins or pop to the WC leaving a coat or bag in situ astounds me.

Maybe there are more decent people out there than we all give credit to.