Media Revolution? Did it hit the mark?

Last night the BBC showed the latest Janet Street-Porter doco, looking at the future for print media – specifically newspapers.

Now I will admit I only caught the last 15 minutes or so and would love to hear from anyone who saw the whole thing.

From what little I did see there seemed to be little acknowledgement that it’s not the internet or expectation that online media should be free but rather the reliance upon out dated advertising models that poses the biggest threat to the printed media industry.

Did it touch on this?

UPDATE:  Doc Searles has just posted a piece on the Project VRM blog about just this.  Importantly he proposes a system called PayChoice which would afford readers the ability to easily pay for content on their own terms not just the archaic one-sided options talked about and lauded by the traditional press.