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	<title>expōnere &#187; anthropology</title>
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		<title>Hitting the Social Graph Wall?</title>
		<link>http://exponere.com/2009/hitting-the-social-graph-wall-2/</link>
		<comments>http://exponere.com/2009/hitting-the-social-graph-wall-2/#comments</comments>
		<pubDate>Tue, 20 Jan 2009 12:46:00 +0000</pubDate>
		<dc:creator>barneyc</dc:creator>
				<category><![CDATA[my writings]]></category>
		<category><![CDATA[anthropology]]></category>
		<category><![CDATA[social graph]]></category>

		<guid isPermaLink="false">http://3xponere.wordpress.com/2009/01/20/hitting-the-social-graph-wall/</guid>
		<description><![CDATA[I consider myself fairly well connected. I talk to a lot of different people, in a lot of places about a lot of varied things. One thing I have always noticed about my networking though is just how bad I am at maintaining meaningful and useful relationships with large numbers of people. In the last [...]]]></description>
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<p>I consider myself fairly well connected.  I talk to a lot of different people, in a lot of places about a lot of varied things.  One thing I have always noticed about my networking though is just how bad I am at maintaining meaningful and useful relationships with large numbers of people.</p>
<p><img style="max-width:800px;" src="http://lh3.ggpht.com/_eDyVndp7NYg/SXW0Evn30gI/AAAAAAAABak/48eYs8B3s1k/%5BUNSET%5D.jpg?imgmax=800" alt="" /></p>
<p>In the last week I have finally hit 150 odd followers/following on Twitter, not a lot by <a href="http://twitterholic.com/" target="_blank">some standards</a>, but a significant number none the less.  You see 150 (or thereabouts) is known as <a href="http://en.wikipedia.org/wiki/Dunbar%27s_number" target="_blank"><em>Dunbar&#8217;s Number</em></a>.</p>
<p>In an article  1992 article, anthropologist Robin Dunbar predicted a theoretical cognitive limit to the number of people with whom one can maintain stable social relationship.  He based the theory on a study of non-human primates but argued a &#8220;mean group size&#8221; of 148 (casually rounded to 150) was near the limit of humans.</p>
<p>So maybe this would explain why despite much pruning I have found that my follow list of around 150 on Twitter (there are a few bots in there granted) hasn&#8217;t really grown in the last couple of months.</p>
<p>In fact on Jaiku I topped out at 110-115 over 6 months ago and it hasn&#8217;t changed by more than a couple since.</p>
<p><img style="max-width:800px;" src="http://lh5.ggpht.com/_eDyVndp7NYg/SXW0NBjzJhI/AAAAAAAABao/dfAyaDH4ous/%5BUNSET%5D.jpg?imgmax=800" alt="" /></p>
<p>My address book on the phone is always about 160 with regular pruning of obsolete contacts.</p>
<p><strong>BUT </strong>does this mean I only know/communicate with about 150 or so people?  There is overlap but the the number I would estimate is nearly 250-300 people spread across several services.</p>
<p>So how does this related back to Dunbar?</p>
<p>Well there is context at work here.  I use different services for different jobs.  Jaiku for me offers a very personal conversational medium, one in which I discuss topics, sometimes at length, with people some of whom I now consider to be &#8220;friends&#8221; even though I may never have met them in the real world.  I suspect the more limited set of contacts is based on the more involved nature of the conversations.</p>
<p>Twitter is less conversational, more of a announce and respond time medium.  Whilst there are a number of my Jaiku contact sitting on the blue channel also the majority of my 150 or so followings are people who I know in a more professional context.  Twitter is used for asking and answering simple questions, sharing a brief thought or announcing an event.  I find it far easier to maintain a larger number of relationships in this format.</p>
<p>Where to next?</p>
<p>I know people who just don&#8217;t believe in Dunbar&#8217;s number, to be fair though many of them are also follower junkies living in heady clouds of thousands of followers/followings.  Do they know each and every one of them, of course not but it&#8217;s volume that matters to them.</p>
<p><em>(As a note my thinking on following addicts is that in volume they consciously/sub-sconsciously are seeking validation of their thinking, afterall they have thousands of people listening to their words and there&#8217;s wisdom in them there crowds isn&#8217;t there?)</em></p>
<p><em></em>I expect my following/followers will exceed this theoretical limit over the coming weeks, tools such as Tweetdeck will help me manage this rise in volume through partitioning and filtering.</p>
<p>My instinct tells me that whilst Dunbar&#8217;s number may well have worked in an offline connected world that the use of technologies (effectively creating artificial contexts I guess) will extend our useful reach way beyond 150.</p>
<p>I predict however that my ability to maintain the current level of personal interaction with each and every one will decrease.  I will spread myself thinner and thinner in an effort to please everyone.</p>
<p>We will see.</p></div>
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