Ads in My Twitter Stream – What Happened to Informed Consent Hootsuite?

A couple of days back I chose to follow my normal course of behaviour and play with any new Twitter clients for my much loved HTC Hero.  As yet there has been nothing on par with the truly awesome Gravity client on Nokia’s Series 60 by @janole so anything new gets a fair go.

I’d seen reviews of Hootsuite’s new client and after throwing a nice shiny baked ROM at the Hero I was able to download and install Hootsuite Lite.  There is a paid for version ($1.99 at time of writing) but as the only additional benefit I could see was the ability to handle more than 3 Twitter accounts (and I use but 1) there was little point in spending the cash just to see if it works.

Setup was simple enough, even though the you get hassled a couple of times to create a new Hootsuite account before being offered a connection to your Twitter account.

Now I’m not going to review the application other than to say it’s very usable, has some decent thinking around navigation and handles a Twitter account admirably – at least on par with the current leader Seesmic in my opinion.  But something odd happened after a feed refresh sometime on Saturday.

I was out and about, hit refresh and a curious new message appeared in my stream from someone I don’t follow.  This in itself given Twitter’s problems of last weeks with random tweets appearing was nothing too odd but this tweet had a different coloured background and the format of the message was odd.

I quickly sent out a tweet to the crowd asking if anyone else had seen these “ads” but everyone who responded hadn’t. Was this the first inkling of the much talked about Twitter advertising model.  If so it was pretty well exactly what I had expected it might be but had no knowledge of it having yet been enabled.

Of course being out and about research was a little hard to do.

So yesterday I sat down for half an hour and did some digging.  It turns out that Hootsuite have partnered with a third party Twitter advertising agency called 140Proof who’s model is to sell advertising messages injected directly into one’s stream by the client application.  They look and feel like tweets but they aren’t – they are put there ONLY in the application stream.

They are inoffensive and not at all obtrusive, as I said they pretty well looked and felt how I would expect a Twitter ad to be BUT I hadn’t asked for them and more importantly I couldn’t recall ever being informed that I was going to get them.  There were no signup T&C’s with the mobile app, no details easily found on Hootsuite’s web page, nothing.

A little more digging and it turns out that, according to this article on Techcrunch that,

Twitter clients pass 140 Proof a user ID list (with no names) and the public information contained in a Twitter users profile, and on the advertiser side, advertisers bid on ads to be directed toward users based on keywords in tweets, followers, as well as device, location and platform. 140 Proof’s algorithms calculates Twitterer’s “persona” based on public tweets and who they follow and serves ads to users based on this data.

YOU WHAT?  So without my permission Hootsuite passes my PI and graph to a third party who then does their thing with it, sells that bundle (anonymously granted) and throws back a targeted advert!

Now sure my stream is public and viewable by all but that doesn’t make it acceptable for a business to utilise that information for their own gain without at least first asking for permission.  What happens if you have a private non-publicly viewable Twitter stream?  Does Hootsuite not work or do they just blindly continue to pass that data on to 140 Proof?

I don’t mind the ads, they make sense, they (in theory and assuming I pay them attention) pay for Hootsuite to offer up their client for “free” (read no money there) but informed consent is required.

For the record NOT one of the adverts I  have seen over the last couple of days has been even vaguely “relevant” nor have I clicked through on any.

I’ll be having a chat with some people over just what consent they should have obtained as surely there must be a requirement in the EU but it’ll be more interesting to see just what sort of lifespan the 140 Proof model will have once Twitter actually do get their advertising live.

UPDATE: I am interested to hear from anyone who has knowledge of the BT/Phorm case being brought by the CPA;  specifically the abuse of Regulation of Investigatory Powers Act (RIPA).

If Hootsuite are intercepting my profile and tweet stream and shipping it off (hashed or not) to 140Proof for analysis and spam would this constitute a breach also?

Don’t get me wrong I don’t want Hootsuite punished I just wonder if this is/were the case what would be their knowledge of the issue and how would the choose to address it.

Spotify Premium Now HALF-PRICE!

Only a couple of weeks ago I posed the question on Twitter “would Spotify double uptake if they halved the price?” To which, of course the answer was no, and it was pointed out quite clearly.

Last week we had confirmation from 3UK that they would be releasing the HTC Hero with Spotify Premium baked in next month and hey guess what I’ve just had in my inbox…

Now I am really really tempted.  Having bought 5 or 6 albums in the last month alone at £4.99 a month with offline cache the Spotify model is starting to look attractive.

UPDATE (17:50):  Having just dry run the offer it looks like it is a one-time-use discount code so it is entirely possible the offer is only being made to i) existing Spotify users and ii) even that group may be in some way limited.  Let me know if you had the offer.

Should You Validate Your Twitter Following?

I followed someone today on Twitter, a real person in fact I had just had a coffee and a long chat with them.  Nothing new there I agree but within seconds of committing the follow I received a Direct Message from a service called TrueTwit asking me to validate my profile.

The premise of the service is that by asking all new followers to jump through a few basic hoops (captcha’s and such) TrueTwit can validate that the profile belongs to a proper person rather than a spambot.  Seems a smart enough idea providing some provenance but it got me thinking…

1. Do I really care if accounts following me are real people or bots enough to ask new followers to place a barrier to them following me?
2. By not validating oneself as a person how does TrueTwit preclude that account from following other than by simply applying a “block”?
3. Even blocking a profile does not prevent an account on Twitter from @ replying anyway as it is not follow/following dependant.
4. What about those bots I actually want to follow me, those which I use for automated functions?

What would be more useful to me would be the ability to validate those that I wish to follow, or at least selectively.  Of course the problem there would be akin to the first point above, “do I care if you follow me enough to validate myself to you?”

Any thoughts on Twitter or any other SocNet validation usefulness?

Was Vodafone’s PAYG Outage in Bad Faith?

Not being a VF UK user I was a little late to hear that apparently their PAYG topup mechanisms were out for the weekend – probably the busiest period of the week for PAYG users.

Mobile operators are not known for being the nicest of fairest of companies to deal with I know but given the ubiquity and essentialness of their service in modern life it does seem a little poor on VF’s part to not allow normally willing paying customers just to utilise the network whilst VF fanny around with their billing systems.

eBay’s Nutty UK Pricing Premium

In the US from June 16th one has been able to list 5 items free a month.  Well not entirely free as the offer only extends to the insertion fee itself – a saving of $0.75 is still a saving.  Without further analysis is does look a lot like the offer is actually not that special as there is a flat rate 8.75% success fee on those 5 items and I seem to recall it was previously tiered.

If anyone has a copy of the pre-June 16th fees I’d love to know what they were.

But that’s the US.  I have 2 eBay accounts; one in the UK (where I live) and one in the US which serviced our New Zealand address more effectively.  Neither are highly used but just occasionally I want to buy something or in the case of now need to sell something.

In the UK that free listings offer is no where to be found on eBay’s site, and to make it worse eBay actually charge:

• tiered insertion fees ranging from zero for < £0.99 items to £1.90 for items over £100 and multi-list items,
• success fees are a flat rate 10% with a maximum of £40.

If I sold a bike for say £200 (c. $300) here’s how the regional pricing works out…

It costs 21% more to sell the same item through eBay in the UK than in US.  Is the US offering less of a service, well you could easily argue a bigger audience should mean more potential bidders so should really command a premium.

But the reality is there is NO difference in the offering from eBay that I can discern other than a 21% premium for living in the UK.

And who said the internet was breaking down international trading borders?

I have 2 eBay accounts; one in the UK (where I live) and one in the US which serviced our New Zealand address more effectively.  Neither are highly used but just occasionally I want to buy something or in the case of now need to sell something, but…

I’ve talked about eBay’s listing and success fees before on Twitter but having received an email today offering up free listing insertions I thought it best to write down just what eBay are doing with pricing and where I think they are going horribly wrong.