Ewan MacLeod from MIR Responds

Overnight Ewan has responded to my thoughts yesterday on the Mobile Industry Review move to subscriptions only.  I must say this was a welcome comment, considered, concise and it does answer the points I voiced yesterday.   For that I thank Ewan.

My further thoughts are below.

Here we go Barney, here’s some answers to your questions.

"What is bugging me (or at least has been until today) is who on earth would have bought the rights? What content was it they were actually interested in and at what price?"
EWAN: I can’t disclose the name of the company. The content they’re interested in is as I set out on the post above – news, analysis, perspective, bit of video, with a bent toward their particular operating industry.

"In other words the only major value I can see in the MIR content is that of the video which is after all the most costly thing to produce."
EWAN: No. They value written content with a focus on reports discussing specific areas.

"I was kind of under the impression that like so many others James, Ben & Dan had given their time and efforts freely (or at least without being paid) to help create the MIR shows. If James is moving on does this mean the others will follow? Is this the end of the MIR show?"
EWAN: In most cases, James Ben and Dan gave their time for free and I paid for all expenses. e.g. They didn’t pay anything when we went to Rome etc. This is indeed the end of the MIR Show as you know it, but James, Ben and Dan are free to do as they wish.

"Ewan talks about the new subscription model in “we” and “our” terms but will there even be a team to back him up?"
EWAN: Yes. I’m hiring some report writers and researchers. I can’t afford to hire any of the contributors on their market rates — and I don’t think they’d be into this sort of thing even if I could.

"Did they get a pay day, should they have stood to gain financially from the changes, they were of course the creatives behind the content?"
EWAN: Did Ben Dan and James get a pay day? I think you’ve entirely mis-read the reality. They were giving their time for free and I was paying their expenses. I was paying for absolutely everything and I couldn’t find a model that would allow me to continue to do so without stressing. To be clear I spent 33k in January alone on MIR. Me. We had the occasional supporter/advertiser, but it was me who funded it all. So we’re not talking in terms of gaining financially. The financial gain I get from this ‘transaction’ is that I stop spending so much per month.

"Personally I can understand a move to a subscription model in part but seriously doubt that in its current form and without the support and goodwill of the community (who if they are like me feel a little deflated) I can’t see the “phenomenal reach” that is promised to would be subscribers."
EWAN: The current form of MIR ends next week. The client doesn’t want the community. They want reports, they want a bit of news and analysis, they want some sit down video interviews. They don’t want MIR in it’s current form.

"There are a number of other questions running around my head mostly to do with the viability of the subscription strategy and Ewan’s ability to deliver but that can wait for another post methinks."
EWAN: My ability to deliver? Alas, the failure point was mine for assuming (and quite possibly delving in to that horrible, horrible no man’s land of ‘hoping’) that the industry — or the readers, working for huge, huge budget-rich companies — would value our output enough to help out now and again. That’s where I got it wrong, so I accept any criticism you’d care to level at me in this regard.

Just in case you’re not quite there with the reality — can I draw your attention to the post asking for assistance to help take the team to CTIA in Las Vegas. The first time I’ve really ever asked for support. Having spent upwards of, I don’t know, 60k this year inc. Mobile World Congress, I thought, ’surely, surely someone or a few companies will help out.’

I got 11 responses to the post within 48 hours. Every single one said words to the effect of, ’sorry, no budget to help out, but could the team interview us on camera?’

So when you allude to the support, goodwill and such of the MIR community, we have to be very, very clear — British Airways won’t accept that in return for flights. That’s the reality and I had to operate within it.

To your points on the subscription strategy, Barney, the transaction works fully with one subscriber, no further subscribers are required. So in that context I’m pleased that it’s a done deal, I can relax, I can stop spending so much money and so much unpaid time on MIR. If in 3 years time, the client is unwilling to renew, then I’ll stop providing a service.

Your comments relating to James and/or Jonathan heading off to the Cayman Islands with their proceeds — well, that would be just phenomenal if I’d done a deal to sell MIR to News Corporation for $500m and hired the entire team on $10m 3-year talent contracts. I’d have loved to have been able to do so. Alas that isn’t anywhere near the case.

Somebody has to pay. It was me — and I reached the end of ‘reasonable’ and found an exit. Don’t forget the MIR team who also helped produce the site — don’t forget that they were gracious enough to accept expenses and/or contribute their time for no direct recompense. I think your efforts on-going would be better served in thanking them for their efforts and supporting their next projects.

I’ll be posting a note to this effect, in more detail, later on.

I’m actually really pleased for Ewan that a single company values his (and what ever team he can put together) editorial efforts enough to make it pay – this is of course why some of us are Daily Mail readers and others The Times or The Guardian – we value the collation and editorial capabilities.

I can’t question Ewan’s client’s thinking behind the value but I still just don’t get how or why anyone else would want to pay £12k a year – maybe Ewan has just priced it so far beyond the point of sensible as a method of killing of the market – that way he has no need to maintain the site other than for this single client.   I hope this isn’t the case as I reckon there would have been a number of parties willing to take up the mantle and run/manage the site as a hobby.

For now really all I can add are my best wishes for Ewan and a heart felt thanks to the community who helped make MIR what it was.